Field Notes

Writing from the roof, not the sales deck.

Design guides, incentive updates, and battery math from our engineering team.

How Solar Panels Actually Work (Without the Marketing)

The photovoltaic effect in three paragraphs, then the four things that actually matter when you buy a panel.

Federal ITC is still 30%. Here's what's changed at the state and utility level — and what to file before December 31.

Two chemistries, three sizing strategies, and one honest recommendation for most households.

South-facing is best. North-facing still works. Here's the actual production penalty by orientation.

The math on charging exclusively from excess PV production — and when it's worth the extra hardware.

Three financing structures, three different balance-sheet stories. Here's how CFOs are choosing.